Occupation: Social Media Strategist
Current Location: New York, USA
Hometown: Veliko Turnovo
GLOW position: Rain-Maker
GLOW year: 2004
Tsvetta is a consulting Social Media Strategist at db5 in New York. Born and raised in Bulgaria, she moved to the US to pursue her higher education. In 2012 Tsvetta graduated from St. Francis College with degrees in Marketing Management, International Business and Economics. She is currently pursuing her Master’s degree at the City University of New York at Baruch College. In 2010 she was crowned Miss Bulgaria Diaspora USA and started her modeling career despite her height of 5’5. In front of the camera or behind the scenes conducting major social media marketing campaigns, Tsvetta has proven to be a sensation. This Bulgarian social media guru has experience working with major companies, including Paramount Studios, Toyota, NASCAR , SONY, Bloomberg and Citizen Watch. Tsvetta is a philanthropist in Bulgaria, concentrating on the development and empowerment of female leaders. She is fluent in five languages.
Tell us about yourself – what are you doing, where are you?
I am currently pursuing my master’s degree while working at an agency called db5.
What do you love about your job?
I love everything about it. Social Media changes by the minute and I love when things keep me on my toes. The company I work for is awesome, I work with super bright people and that makes me love what I do.
Walk us through your work day.
My job requires certain reports early mornings, so I wake up at 5.30 a.m and start work by 5:45 a.m. The radio blasts all day long while I work except for the times when I have client calls. Breakfast is never before 10.30 a.m. and lunch is never after 2.30 p.m. I finish work around 4.45 p.m. and head to school, where I have night classes every day of the week. If I ever have a break in between work and school, I go to yoga or to the gym. Dinner is always around 5.30 pm and is normally whatever I have been able to grab on my way out…Or I sometimes have coffee for dinner – to keep me awake through class. School finishes at 9.05 p.m. and normally after class I go to the library with my friends to complete homeworks and projects. I don’t get home before 11 p.m. And this repeats 5 days a week.
What “rules” do you live by?
Never give up and believe in yourself.
What is the greatest thing about education?
Education creates leaders; it helps us think independently and evaluate situations faster and these are just a few of the things that make education a necessity.
Who has inspired you in your life and why?
Growing up in a post-communist country with limited opportunities created a vivid imagination in me. I never stopped dreaming and once I truly believed I could realize my dreams I became inspired by everything. I see inspiration everywhere.
What are you passionate about?
My family, friends, work, traveling and creating things.
Which experiences in life helped you become the person you are?
Hardship and betrayal. Friendship and support. Education and reading. Trial and error. Being loved and loving.
When things get tough, how do you keep yourself going?
I get a reality check and remember that I am following my dreams and I am on the right path; I call my best friends and they inspire me to keep going and remember that the world needs my positive energy and I cannot give up.
Which are the things for which we should always find time? Why are they important
Family and friends!!!
What books do you consider must read?
There are so many must-reads; I don’t think there’s a certain list.
What motivates you to be part of GLOW?
The girls and their stories.
Tell us something interesting that very few people know about you!
I was born very premature and I didn’t start speaking until I was 4 years old. My parents thought I was mentally challenged the whole time and I had to see doctors and therapists regularly until one day I just opened my mouth and started talking. I am obviously catching up since my mouth is only closed when I sleep. 🙂
What is your advice for the young people?
Stay in school, believe in yourself and never give up!
Share with us your favourite most inspirational piece – article/ story/ talk/ video!
+ Additional info:
Read more about Tsvetta at www.facebook.com/tsvetta